I had just told myself that I needed to sit down and think about what I wanted to write for the blog today, when I caught a glimpse of this article. (Does everyone use Pocket? Every day, Pocket shows me suggested articles, and every day there is at least one that I really want to read. This was the one for today.)
The values discussed in this article are all things that I think about when I write books. I think the principles discussed here are enormously important. If you have a chance give it a read.